Growing up spending her summers on a small island off the coast of the Carolinas, Kee Edwards has been steeped in ocean life. She is drawn to beaches and savors the easy lifestyle of sun-soaked days on the sand and in the water. It was with this lifestyle in mind that she founded Loup Charmant, a collection of diaphanous, feminine pieces for everyday, all day wear. The brand name, meaning charming wolf, is a reference to Edwards’ own coming-of-age time living in France and evokes the sensuality and subtle flirtatiousness that is inherent to her brand.
Inspired by the fuss-free appeal of beach dressing, Edwards set out to offer that sensibility to women, year-round. The Loup Charmant story began in 2006 when Edwards discovered the heirloom quality fabric that allowed her to bring her vision to life.
Each Loup Charmant piece has a timeless versatility. Intimates, including bralettes, camisoles, bloomers and slips provide the seasonless foundations of the line, as perfectly suited for bed and beach as they are for layering under the brand’s tops and dresses. The ready-to-wear is equally adaptable, packing up perfectly for a getaway, while just as easily styled for the city streets. Loup Charmant’s soft pastels are mixed with more saturated, but equally dreamy colors like dusty blues, sunset and desert colors, making the brand’s color palette as covetable as its silhouettes.
Edwards designs for women seeking a carefree, beautiful way of dressing for every moment of her life. A true lifestyle brand, Loup Charmant offers ethereal basics that allow freedom, set a mood and make women feel beautiful in their own skin, whether they’re on vacation or just want to feel that way.