Loup Charmant, The Charming Wolf; is aluxury fashion and lounge brand that celebrates femininity and inspires connection with the magic of our natural world. Like an ancient memory of a world we once knew...

Inspired by sensuous summer days, a life in peace and beauty, and the breezy feel of the most delicate cotton, Loup Charmant creates seasonless pieces that will be worn and cherished for years. Established with the vision of how finely interconnected we all are, Loup Charmant's guiding principals are First, Do No Harm, and Second, Live in Beauty. In this vein, all Loup Charmant items are created in a proprietary soft and airy Indian Organic Cotton.

The PURE Collection is a jewel box sized collection of the wispiest white organic cotton in exquisite shapes meant to be mixed and layered from Summer throughout the year, while the launch of PURE COLOR expands the original clean palette of the PURE collection to include finely selected colors, many natural dyes of plant, vegetable, insect dyed in an upstate New York garden & dried in wind & sun.

Comprising sweet and sultry underwear separates, sleep and lounge wear as well as perfect floaty dresses; the PURE Collection also introduces the signature Loup Charmant Scallop dress, inspired by a 19th Century girl's dress. A gentle homage to the designer's ancestry, the Scallop dress is a modern-day version of a long-lost treasure pulled from a family trunk. Filled with girlish charm, but with a beguiling mature fit, the dress hints at the connection of each wearer through simple sensory experience to our own collective human story.

Loup Charmant captures the effortless fenininity of honeymoon dressing, the sweet sensation of vacation time, and the joy of living in the moment. To wear Loup Charmant, one can almost feel their toes in wave kissed sand & see fireflies flit across moonlit grass.

Loup Charmant will ensconce you in a breezy carefree summer feeling & remind you of your own glowing beauty.